Role of Signage in a Business

In this high-paced, tech-centric world, we often talk about marketing and advertising online & over mobile. But when it comes to grabbing the attention of people, signs happen to be playing a great role. A lot of small business owners are finding signage & graphics effective in  drawing customers. 

If you have or are thinking of starting a business, an essential thing that you need to consider is planning the use of signage. For example, if you have a shop, you can plan to have an attractive, creative perspex shop front signange. This kind of signage can create wonders and help your business stand apart from the crowd. 

Customers are after all usually more likely to buy from a business they have heard of already. And signs in that case can help in planting the seeds for future sales. 

There are mainly two kinds of signs – exterior signs and interior signs :

The exterior signs can draw attention to the place of business & help distinguish it from all others that are on the road. Exterior signs may be building-mounted or ground-mounted. Ground-mounted signs may take on different kinds of sizes and shapes, and are basically mounted near a road for attracting the attention of the passing motorists. On the other hand, building-mounted signs are usually attached to the place of business & can be useful in the areas where foot traffic is present. 

The interior signs can help the customers locate the merchandise & lead to impulse sales when added to the special displays. 
Signs basically serve as a kind of silent salesperson for a business. They serve as the main link between a business as well as its clients. They are after all an essential part of a business's overall marketing strategy. And so a sign which has a business logo helps in reinforcing the brand. 

The signs are even used for promoting a business and conveying important information about the company. Since an exterior signange is visible throughout the day, the effect of it is continuous. For businesses, which have limited marketing funds, signs may turn out to be a cost-effective form of advertisement. It has been found out that the cost-per-thousand, which is a common procedure for measuring the cost of reaching potential customers, is quite low for signage than other kinds of advertising, like televisions, newspapers and radio. 

Signs are a potent tool for off-premises usage. Billboards when strategically placed are able to convey a concise message to the passing motorists. Magnetic car signs also serve as a form of mobile advertising. 


  1. WA Signs is a West Australian owned business, specialising in all aspects of sign design, manufacture, installation and sign writing. We operate out of purpose built premises in Malaga, servicing clients throughout the metropolitan suburbs.


  2. This article does a great job highlighting the often underestimated yet crucial role that signage plays in businesses. In our tech-savvy world, physical signs continue to serve as powerful tools for drawing in customers and building brand recognition. The differentiation between exterior and interior signs, along with their respective purposes, is explained effectively. Signage is rightly described as a silent salesperson, reinforcing a business's brand identity and serving as a continuous, cost-effective form of advertisement. The mention of billboards and magnetic car signs as effective off-premises tools is a valuable insight. Overall, a compelling reminder of the enduring importance of signage in the marketing mix. To discuss more about visit Signboard company in Dubai


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